There’s something so attractive about that which we are not allowed to have. And for those that do have, the exclusivity from the other side of the window is clearly captivating. Is this why we drool over 45 shaky seconds of iPhone-captured video starring Chief Keef listening to his own music? Music that only he has? If such reasoning isn’t totally sufficient, it must be mostly because Sosa’s own YouTube upload of himself and Ballout playing “Doritos Day”, a song that hasn’t been released since it’s internet arrival 3 years ago, as it echoes throughout his unfurnished 2013 home has garnered over 100,000 views. Keep in mind there are artists slaving in studios for incomprehensible amounts of time a night, forgoing sleep to create music that struggles to break 50,000 views while a at-the-time 17-year-old facing blunts accompanied by a friend who can’t be bothered to look away from his phone film themselves listening to a song we come to find out they don’t even care about do double that.
Chief Keef playing a snippet of his song Doritos Day, shown on his YouTube Page
And that’s what’s most fascinating: wildly devoted fans anxiously await unpromising rumors of third-party releases concerning these songs in optimism while the creator disregards them completely. There’s no doubt Keef knows the value of his unreleased work, but since he personally dislikes their sound, he’s chosen to keep driving without looking back while those who live and breathe the work of Sosa are left in a cloud of confusion and an undying sensation of denial. Sure, it may be against Almighty’s better business sense to keep these songs in a safe he forgot the combination to, but this is a man who doesn’t care how detrimental his choices are as long as he’s happy (e.g. his entire career).
As far as quality, the leaks we’ve received are on opposite ends of the Sosa spectrum: really good or really bad. With the bad, we brush it off, chalk it up to another one of his extraordinarily high music-making sessions where he probably couldn’t even churn out his ABC’s, and ready ourselves for the next batch. See, we’re well-versed in the exceptional lengths of his talent, therefore, abandoning the artist who’s given us audio grails like “W.W.Y.D.” and “Chiefin Keef” because of a few slip-ups is enigmatic. With the good, we celebrate. It’s gratifying when the artist accommodates his position of prestige within the making of music. We remain convinced. But every high has a come down and the concept of fulfillment is foreign to the Keef fanatic.
Official music video of Chief Keef’s song ‘Chiefin Keef’ from Bang Part 2 on YouTube.
Accompanying every uploaded leak is a bombardment of listeners simply wanting more. “Drop ______” is a saying to those who follow this music that’s all too echoing. No amount is ever enough, but it comes with the territory of a rapper who continuously flashes secondhand sections of what he’s composing, listening to. Why? Because we don’t have what they do. There’s always gonna be a “Leanin” and when that’s finally obtained and shared, whatever’s on deck to bat is where the focus falls heaviest. The cycle is an art and a science that doesn’t display any want to slow down. If there’s a consumer, there’s a product and to keep the circulation circulating, vice versa applies. The field of leaked Chief Keef music is something the previously specified patrons can’t say “no” to. The cost of this activity isn’t important because we have another minute and a half of autotuned and 808-riddled exhilaration.
– Dylan Anderson